The Management Game of Communication by Brønn Peggy Simcic; Romenti Stefania; Zerfass Ansgar

Author:Brønn, Peggy Simcic; Romenti, Stefania; Zerfass, Ansgar
Language: eng
Format: epub
Publisher: Emerald Group Publishing Limited
Published: 2016-08-26T00:00:00+00:00

Implementer

The role of Implementer refers to having responsibility for managing the communication function, preparing and implementing communication-related plans about the organisation’s decision-making, but not having a voice in it.

This role comprised three dimensions: implementing decisions (4), having no role in decision-making (3) and acting as a manager of communications (1). The interviewees saw this role as including responsibility for the implementation of decisions made, while not being included in the decision-making process. The implementer was described as being responsible for implementing and executing decisions made, through the use of communicative actions. The dimension of having no role was described as being excluded from the decision-making process while nevertheless being responsible for implementing decisions. The dimension of acting as a manager was described as being responsible for managing the group of communication professionals in executing an agreed communication plan concerning decisions and the decision-making process.

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